New Majority is a nonpartisan organization that activates young and first-time voters, ensuring your voice is heard where it counts.
CivixKit in interview with New Majority.
With Mr. Jared Klein (Assistant Field Director). Mr. Klein did not approve the use of his photo taken during the Zoom call and subsequently provided the current photo for use instead.
Year-End Impact Report
Description: A year-end impact report from New Majority summarizing their 2025 advocacy work, organized around major campaign moments such as federal and provincial elections paired with clear metrics of success such as turnout lift, voter reach, and cost per contact.
Use Case: Best suited for movements and NGOs that need to demonstrate impact across a full year of work, particularly those running multiple campaigns or large-scale mobilization efforts and seeking to communicate results clearly to funders, partners, and stakeholders.
Takeaway: “Don’t be afraid to brag; talk about EVERYTHING!” However, it is important to structure it with intention. Organize your report into clear campaign-based sections, whether by project, geography, or level of impact. This can be reinforced through visual design, such as background color coding. For example, municipal mobilization was turquoise while “Practising Democracy Everyday” was pink. With any campaign, it is important to demonstrate its significance through both narrative (testimony) and data (numbers and charts). Include clear, specific metrics alongside real voices to strengthen credibility (e.g., did you hit your threshold goals?). Another key element is to thank any partners who contributed to the campaigns. Finally, end with a short closing note that summarizes the year’s key campaigns and sets direction for future goals and values.
Email Templates
Description: A set of outreach email templates from New Majority designed to help youth volunteers both initiate and follow up on meetings with MPs and student unions.
Use Case: Best suited for movements and NGOs that work with both youth and government. This can also be expanded to organizations engaging in direct outreach to policymakers within their consistency, particularly when mobilizing novice volunteers who need clear, replicable scripts to request meetings, follow up, and communicate their purpose effectively.
Takeaway: Effective outreach is simple, clear, and action-oriented. Keep it as short as possible (4–5 lines max), as government offices are often heavily backlogged. Lead with who you are, your affiliated organization, and a clear reason for reaching out. Keep the ask specific, and be proactive by providing concrete meeting times to reduce friction. Follow-ups are completely normal and should be built into the process when training volunteers. Importantly, ensure outreach across the organization is consistently easy to execute without overthinking.
Outreach Tracker
Description: New Majority’s Outreach Tracker used for Vote Anywhere campaign to coordinate festival and farmers market engagement, documenting contacts, outreach status, platforms used, and key notes for each location.
Use Case: Best suited for movements and NGOs running large-scale, multi-location outreach campaigns, particularly when coordinating multiple team members. These outreach trackers help centralize contacts, assign specific individuals to each contact, track progress, and prevent duplicate outreach.
Takeaway: “Many teams think tools like Monday.com are necessary, and they can be helpful, but a well-structured ol’ Google Sheet works perfectly.” For outreach involving multiple stakeholders, precision is key. Maintain clear accountability by tracking who contacted whom, when outreach was sent, through which platform, and any relevant notes such as tone of response or constraints (e.g., no space, no petitions). These details help maximize opportunities, ensure timely follow-ups, and create a record that can be useful for long-term partnerships.